Persuasive Strategies in WHO COVID-19 Virtual Press Conferences

نویسندگان

چکیده

Persuasion is an indispensable skill in everyday life; that why, it has aroused researchers’ interest. This study aims to investigate the most frequently used persuasive strategies texting WHO COVID-19 Virtual Press Conferences and explore how these are employed achieve messages.To this end, a text of been chosen randomly be analyzed based on Dillard Shen’s (2013) “Persuasive Health Campaigns”. A qualitative method adopted analyzing selected data credibility validity such domain. Findings have shown appeals model used, but varying proportions. The total number (38) where incentive constitute 36% (14), quantitative dissemination factors equal 18 % (7), one sided-vs. two-sided messages %(7), evidence 13 %(5), message sources 7 (3), qualities 5 (2), respectively. These frequencies show ‘incentive appeals’ mostly used. because Physical health, or factors, as economic, legal, psychological, social, effort key dimensions appeals. Each positive potential negative evaluations audience’ predispositions. Accordingly, field which determines frequent use each one.

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ژورنال

عنوان ژورنال: ???? ???? ??????? ??????

سال: 2021

ISSN: ['2519-7118', '2518-5330']

DOI: https://doi.org/10.36231/coedw.v32i2.1501